Let's get right to the point: lab-grown diamonds are no different in composition than mined diamonds.
Period—end of story! They are just as pure (made entirely of crystalline carbon) and equally exquisite. Where they differ is simple: 
Lab-grown diamonds are far less destructive to acquire. 

Right now, some of the old-school sellers are throwing around dirty words like "fake" and "cheap" — how mined diamonds have more value simply because of where they originate.

Don't buy that nonsense.

Even with mined-diamond giants using "scarcity" tactics to raise prices and get the market in a frenzy, Millenials and Gen Z (the largest market segment for engagement rings and other gem-embedded jewelry at the moment) still prefer an ethically sourced, conflict-free diamond to a harmful mined one.  

Mud-slinging aside, we're focused on connecting the public with luxury and beautiful design without compromising their values and humanity. 
Think of it this way: would you rather have a fruit grown in another country, where the workers and their families get priced out and lose everything in the process (including healthy food)? Or would you prefer a highly controlled environment, where conditions are always perfect, and the yield makes it possible for more people worldwide to have fresh and healthy fruits? Think about it! But not too long. 

Now that we've addressed the elephant in the room, let's get down to brass tacks. 

So, what are lab-grown diamonds, and how are they made?

Our lab-grown or CVD (Chemical Vapor Deposition) diamonds use the same high-temperature processes found in nature but in a controlled environment. Thanks to continued technological advancements, the gems can be forged using a fragment of a diamond and replicating what happened in the Earth's crust more than a billion years ago. Here’s a breakdown.

 The CVD diamond creation process:

  1. It starts with a "seed" or a thin diamond fragment
  2. It gets sealed in a chamber filled with carbon-rich gas
  3. The materials get heated to around 800° C 
  4. The gas begins to bond to the "seed" and form a diamond, atom by atom

Sounds simple, right? Yup. It's the same events that happened for mined diamonds. High Temperature, High Pressure (HTHP) is similar to CVD, varying slightly in method but producing the same result—a high fidelity, pure diamond. 


So, what's the fuss about real vs. fake?

We don't know, you tell us! Perhaps it's about distracting people from talking about their lack of environmental responsibility and the devastation to communities that mining diamonds causes. Or maybe it's a fear of competition―competing with change and a younger generation who put their money where their hearts are. It could be a little of both.

What we do know is that optically, physically, and chemically, lab-grown diamonds are just as "real" and worthwhile as their tilled cousins. 

Notice how we keep using quotations around the world real. It's because the term gets wielded like a weapon to undercut anyone who dares challenge the status quo. 

If your definition of a "real" diamond means displacing entire communities, funding guerilla wars in Africa, and exploiting child labor, then you know where to go. But if you draw inspiration from the beautiful, modern, pure, and human, we have you covered.