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about us
Say hi to Virginie! Like most cool stories, hers started decades ago with her grandpa, Marcel Dumontet, a Manufacturer Sales Agent in the gold and diamond industry since 1963. Growing up under his wing (and hanging onto every word), Virginie was embedded in the diamond business from an early age - learning firsthand of its impact and importance. The natural step to follow his lead happened 30 years later with the (proud) birth of Proud Diamond.But Virginie took a few turns along the way. Namely, as a TV journalist then an award-winning Senior producer for Airbnb and SidLee – one of the world’s most innovative creative ad agencies.More recently, Virginie was one of three entrepreneurs selected for a special feature in “New Generation” the HEC Mag (Spring 2022). She also won first Prize for Proud Diamond in the District E-commerce Competition organized by PME-Mtl.
In the world of diamonds, clarity isn't just about the stones; it's about the journey. At Proud Diamond, we've reimagined this voyage to be transparent in every facet, delightfully joyful, and beautifully effortless. Because the sparkle of a diamond should begin long before you wear it. When Proud Diamond was created, the vision was clear: to create a world where the brilliance of the journey matched the shine of the stone. Our commitment to transparency, joy, and ease isn't just our story—it's our promise to you.
Every diamond we present has a journey, one of precise craftsmanship and conscientious choices. Cultivated in the world's most advanced laboratories, our diamonds are meticulously cut, polished, and graded, then set into handcrafted jewelry made of recycled gold. Here, our narrative meets its crescendo, setting the stage for yours. That’s where our story ends and yours begins.
Celebrate the beauty of conscientious choices.With love, Proud Diamond
VIRGINIE ROY, FOUNDER
At Proud Diamond, transparency isn't just a value; it's woven into our DNA. Our experts provide genuine and clear guidance at every step. We don't merely sell diamonds; we partner with you on your journey, ensuring open communication and authentic interactions. Dive into a diamond shopping experience where clarity extends beyond the gem to the very heart of our service.
Everyone deserves a joyful and stress-free diamond shopping experience—regardless of budget or expertise. At Proud Diamond, we eliminate the uncertainty by offering a seamless blend of online convenience and hands-on discovery. Whether you're new to diamonds or working within a budget, our step-by-step approach empowers you with knowledge and confidence. With expert guidance and zero pressure, we make choosing your dream ring effortless, enjoyable, and truly accessible to all.
For people, for the planet, for quality—care is at the core of everything we do. From ethically sourced lab-grown diamonds and stones, to a personalized and heartfelt customer experience, we ensure that every decision reflects our commitment to sustainability, craftsmanship, and genuine human connection.
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EN SAVOIR PLUS
Karat measures gold purity, 1 karat = 1/24 gold purity. With 24 karats being pure but soft, less ideal for jewelry. Gold is alloyed for durability, like 18 karat (75% gold) for intricate pieces, and 14 karat (58.3% gold) for a balance of strength and affordability. This applies to yellow gold, white gold, and rose gold. For your information, our 18-karat yellow gold has a richer hue compared to 14-karat yellow gold. The tone of our yellow gold is soft and subtle, avoiding an overly yellow appearance. As for 18-karat rose gold, the color is also deeper than that of 14-karat rose gold.
To determine the size of the bracelet you need, use a string, a pencil, and a ruler. Wrap the string around your wrist so that it goes all the way around, then use the pencil to mark where the two ends of the string meet. Then, take the string and measure its length using your ruler, in inches. Here is a size chart.
Carat is a measurement of weight for diamonds and other precious stones. To give you an idea of the size of a carat, it is also possible to measure it in millimeters, as shown in the table below. Larger diamonds are much more difficult to create in a laboratory and, therefore, are more expensive.
To give you an idea, here are the measurements in millimeters for different diamond shapes :