WHAT TO EXPECT

During your private design session, we’ll explore

  • The story behind your jewelry
  • Your inspirations, preferences, and budget
  • Any heirloom diamond or recycled gold you’d like to use
  • First design directions & transparent pricing
  • Our signature bespoke creation process

Choose to meet virtually or in-person at our Old Montreal boutique. Your ring, your way.

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Craft Your Dream Piece of Jewelry or Custom Engagement Ring

Mass-produced rings can’t capture your story. Our bespoke jewelry process combines craftsmanship, technology, and emotion—so every piece is as meaningful as it is beautiful.

Let us take a lucky guess...

Buying an engagement ring can feel overwhelming. You might be:

  • Looking for something truly unique, not cookie-cutter?
  • Unsure where to begin or what’s possible?
  • Nervous about using a family diamond?
  • Drowning in too many choices?
  • Intimidated by luxury stores and high-pressure sales?
  • Afraid to commit without seeing the final look?

PS - To Ensure Excellence, We Limit Custom Creations to 20 Per Month.

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  • CARING CRAFTSMANSHIP

    We treat every design with genuine care and respect, preserving the emotions and memories behind your story.

  • WE’RE WITH YOU, EVERY STEP

    From moodboards to CAD previews, we make the journey easy, supportive, and fun.

  • TRANSPARENT TECHNOLOGY

    Our advanced 3D CAD renderings show your ring in stunning detail—no surprises, just clarity.

  • YOUR STORY, YOUR DESIGN

    No mass settings here. Together, we create a piece that reflects your unique love and personality.

  • CLARITY OVER COMPLEXITY

    Custom jewelry shouldn’t feel overwhelming. We keep it simple, joyful, and clear from start to finish.

  • ACCESSIBLE & PRESSURE-FREE

    100% free consultation. No obligations. No hard sell—just guidance at your own pace.

OUR SIGNATURE 5 STEPS PROCESS

How does it work?

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STEP 1
Meet your diamond expert
Start with a free one-on-one session — online or in person. We’ll talk about your vision, your budget, and any stones you’d like to use (including heirlooms). No pressure, just a meaningful conversation to uncover the piece that truly reflects you.
STEP 2
Design magic begins
Behind the scenes, your dedicated designer gets to work. We create a high-resolution 3D rendering using advanced CAD technology, paired with your certified diamond or selected stone. Everything is prepared for your approval within 2 to 4 days.
STEP 3
Approve your 3D design and diamond
2–4 days after your deposit, you’ll receive: a high-resolution 3D rendering of your piece + the certificate for your chosen diamond (or stone details). We’ll wait for your full approval before moving forward.
STEP 4
Crafted by hand in Montreal
Your piece is handcrafted in our local workshop — slowly, intentionally, with expert precision. From casting to polishing, every step is done by master jewelers committed to beauty, ethics, and excellence.
STEP 5
Celebrate with pride
In just 3–4 weeks, your one-of-a-kind piece is ready. Delivered with care, a certificate of authenticity, and our quality guarantee — it’s more than jewelry. It’s a symbol of who you are, and what (or who) you choose to celebrate.

The Technology

CAD technology has revolutionized jewelry design. We create 3D models of your vision, but here’s the exciting part: we now generate 3D videos showcasing every intricate detail of your bespoke jewelry piece. Fine-tune until it captures your heart. Let’s turn your imagination into wearable artwork!

portfolio

Our creations

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"I wanted an ethical and environmentally friendly diamond. While reading a newspaper article, I discovered Proud Diamond. So I called—partly just to test them—asking if they made 8-carat diamonds, haha! With Virginie, the whole process from start to finish was simply extraordinary."

- LUC POIRIER

"I wanted an ethical and environmentally friendly diamond. While reading a newspaper article, I discovered Proud Diamond. So I called—partly just to test them—asking if they made 8-carat diamonds, haha! With Virginie, the whole process from start to finish was simply extraordinary."

- LUC POIRIER

"I wanted an ethical and environmentally friendly diamond. While reading a newspaper article, I discovered Proud Diamond. So I called—partly just to test them—asking if they made 8-carat diamonds, haha! With Virginie, the whole process from start to finish was simply extraordinary."

- LUC POIRIER

What’s Included in Your Free Private Session ($1500+ value)

  • 1:1 Consultation with a Diamond Expert (Value: $300)

  • Material & Stone Evaluation (If Applicable – Value: $200)

  • Personalized Moodboard & Style Direction (If Applicable – Value: $250)

  • CAD 3D Rendering of Your Custom Design (Value: $300)

  • Ring sizing (Value: $150)

  • Annual Cleaning & Inspection (Value: $250)

  • Free Shipping across Canada & USA (Value: $50)

PS - To Ensure Excellence, We Limit Custom Creations to 20 Per Month.

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  • FREE DIAMOND CERTIFICATE

    (VALUE $200+) 

  • FREE RING CLEANING KIT

    (VALUE $50)

  • FREE VEGAN LEATHER TRAVEL CASE

    (VALUE $80)

  • 5-Year Warranty

     Your engagement ring is protected against craftsmanship defects for 5 years.

  • Free Shipping in Canada & US

    Enjoy complimentary, fully insured shipping on all orders — from our workshop to your doorstep.

  • 1-Year Coverage on Fine Jewelry

    All other jewelry pieces are covered for 12 months in Canada.

Have a question?

Typically, your custom piece will be in your hands 2-4 weeks after we've finalized your design. However, because each project is different, the time it takes to complete your project may vary. Here's a rough breakdown of how long each part of our process takes:

Design

As long as it takes for you to tell us it's perfect

When it comes to creating your design, we'll work at your pace. Some customers only need to exchange a few messages with us - we'll often be ready to make their piece within a few days. Others may prefer to design and iterate with us over many weeks, or even months.

Production

Approximately 2-4 weeks

Once you've approved a design, we'll create your piece, everything is handmade. We manufacture your design entirely by hand in our Montreal workshop ensuring that every step of the design is perfect. Casting, setting, welding and polishing are carried out on site in Montreal by our team of certified jewellers in order to maintain our quality standards

Shipping

1-3 days (domestic), Approximately 1 week (international)

We offer free shipping on every order. Depending on location, international shipments can sometimes be delayed by local customs for inspection, which can extend the delivery time.

Since all our work is carried out by our jewellers, we are able to offer the fastest and most personnalized service in the jewellery industry, at a price you won’t see anywhere else. We have a very short chain of production, so you pay the right price for your jewel.

You don’t pay for the long chain of production of a mined diamond, neither for a the lease of the boutique who has a physical office. You pay the fair price.

Would you like to know a price range for your design?

There's no charge to discuss your design and price out options with our team. We request a deposit prior to producing 3D models and renderings of your design and that deposit goes toward the final cost of producing your piece.

We stand behind our jewelry 100% and we offer a comprehensive set of warranties so that you can purchase with confidence.

5 years Warranty

We guarantee our workmanship and take responsibility for any structural defects.

Certificate of Authenticity

All the materials (metals, diamonds, and gemstones) we sell are authentic and properly specified in your proposal agreement. We offer a certificate by IGI for 1 carat and up.

Accent Stone Loss Warranty

If any small accent gems (<$100 value) break or fall out of their settings in the first year after we create the ring or within a year of us performing maintenance on the ring, we’ll replace them free of charge.

Most of your ideas request diamonds and gemstones that are purchased specifically for your specific piece, which means we can’t take items back and put them in stock for another customer. Because of that, we don't accept returns, or offer refunds or cancellations, after you've paid to secure your stone(s), or after you've accepted your final proposal to begin production, whichever comes first.

Don’t worry, we know that when it comes to the fine jewelry you design with us, pretty close doesn’t cut it! If your custom piece is not exactly like the CAD design you have approved, we’ll modify it at no additional charge. 

If the size on your ring isn’t quite right, just let us know within 30 days of purchase and we’ll do one resizing for free. We’ll even handle insured shipping both ways!

We still recommend doing the best you can to get the ring size right the first time around and to help, we offer free ring sizing kits for all Canadian-based customers. Please, note that not all rings can be resized. We can’t resize a ring that is too small and size changes of more than 1.5 sizes aren’t always possible. We don’t cover the cost if we need to remake the ring from scratch. 

Start the journey here - no obligation.

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