25% Off All In-Stock Jewelry - Our Biggest Sale of the Year
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Best-Selling Diamond Studs — On Sale
THE VIRAL TENNIS BRACELET $1112.50OFF
Discover our lab-grown diamond pieces — all handcrafted in Quebec using recycled gold, with the luxury and consciousness that define Proud.Timeless creations or more original designs… there’s something for every style.
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EN SAVOIR PLUS
Karat measures gold purity, 1 karat = 1/24 gold purity. With 24 karats being pure but soft, less ideal for jewelry. Gold is alloyed for durability, like 18 karat (75% gold) for intricate pieces, and 14 karat (58.3% gold) for a balance of strength and affordability. This applies to yellow gold, white gold, and rose gold. For your information, our 18-karat yellow gold has a richer hue compared to 14-karat yellow gold. The tone of our yellow gold is soft and subtle, avoiding an overly yellow appearance. As for 18-karat rose gold, the color is also deeper than that of 14-karat rose gold.
To determine the size of the bracelet you need, use a string, a pencil, and a ruler. Wrap the string around your wrist so that it goes all the way around, then use the pencil to mark where the two ends of the string meet. Then, take the string and measure its length using your ruler, in inches. Here is a size chart.
Carat is a measurement of weight for diamonds and other precious stones. To give you an idea of the size of a carat, it is also possible to measure it in millimeters, as shown in the table below. Larger diamonds are much more difficult to create in a laboratory and, therefore, are more expensive.
To give you an idea, here are the measurements in millimeters for different diamond shapes :
+ This is a limited-time offer. To receive the offer, you must place a fine jewelry order before Monday, December 2nd, 2025, 11:59 PM PT.+ Offer excludes: Gift Cards, Gift Wrap, Ring Sizer, Bespoke, and repairs or other services.+ Discount taken off original ticketed price.+ Discount offer may be allocated proportionally among items in your order. If any products purchased related to an offer are returned, your refund will equal the amount you paid for the product, subject to Proud Diamond's applicable return policy. Offer cannot be combined with any other offer.+ Offer cannot be redeemed for cash, transferred, or sold. Not valid on prior purchases.+ Proud Diamond reserves the right to modify or cancel this promotion at any time. Offer valid on purchases made in Canada and internationally. Offer void where prohibited by law.+ By placing an order, you accept the terms and conditions of the Private Sale offer.