A STORY OF LUXURY AT ITS KINDEST. WELCOME TO PROUD DIAMOND.

SAY HI TO VIRGINIE

Like most cool stories, hers started decades ago with her grandpa, Marcel Dumontet, a Manufacturer Sales Agent in the gold and diamond industry since 1963. Growing up under his wing (and hanging onto every word), Virginie was embedded in the diamond business from an early age - learning firsthand of its impact and importance. The natural step to follow his lead happened 30 years later with the (proud) birth of Proud Diamond.

But Virginie took a few turns along the way. Namely, as a TV journalist then an award-winning Senior producer for Airbnb and SidLee – one of the world’s most innovative creative ad agencies.

More recently, Virginie was recently one of three entrepreneurs selected for a special feature in “New Generation” the HEC Mag (Spring 2022). She also won first Prize for Proud Diamond in the District E-commerce Competition organized by PME-Mtl.

VIRGINIE'S FAVES

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OUR STORY

When we created Proud Diamond, we were on a bold mission to jewel differently. Ethically. Sustainably. We wanted to carve a space in the lab-grown (or as we like to call it, love-grown) diamond space with totally unique, handmade solid gold and pure diamond jewelry right here in Montreal. And, we wanted to do it with as much chic as possible. Of course.

So we did it.

Our real diamonds are grown in the most state of the art laboratories in the world. They’re cut, polished, graded and set on recycled gold jewelry and always handmade.

That’s where our story ends and yours begins. Happy kinder gorgeous-ing.

Love, Proud Diamond

"MAKING A BIG IMPACT WITH YOUR PIECE WITH LITTLE IMPACT ON THE PLANET, IS WHAT OUR STORY IS ALL ABOUT."

VIRGINIE ROY, FOUNDER

OUR VALUES & VIBE

SHARP.

Super high-quality, real lab & love grown diamonds. Super sharp look. We’re always striving to balance sustainability and style and its carved into all we do.

SIMPLE.

When you work with the highest quality materials, keep it all minimal impact and hand-make every timeless piece - you’re keeping it simple. Hard to do, but it’s what drives us.

UNCOMPROMISING. .

We never compromise the planet or our product. Ever.