Epic moments require epic people.
A Proud Diamond piece is a statement.
Live artfully. Be bold. Care.

Epic moments require epic people.
A proud Diamond piece is a statement.
Live artfully. Be bold. Care.

Conflict-Free, Ethical Diamonds
Made in Montreal

As classic as a great pair of jeans, we blend tradition and innovation in a way that says, "just follow my lead." Using real diamonds and high-quality recycled gold, we make stylish pieces that are socially responsible and attention-grabbing.

Featured in the Media

See what they have to say about us and our plan to change the diamond industry. We are on a mission: “Instead of using jackhammers to dig the mines, its suppliers put on a lab coat and make diamonds in the lab.” Lets have this be the future. Cheers to lab coats.

Something to talk about

Go behind-the-scenes to discover how we go about making the best diamond jewelry, partnering with top artists and creators, and living our company values of transparency, ethical leadership, and empowerment.

*Photos presented are for illustrative purposes only. Actual products may differ.

*Photos presented are for illustrative purposes only. Actual products may differ.

Much more than diamonds

Made for people who break outdated rules, embrace their cool side, and look forward, uncompromising. We're on a mission to change things up and show our values while we do it.

Seen in the wild

It's great to see our Proud Diamond pieces on all of you. Super cool to get attention from Actress Juliette Gosselin, Writer and Actress Sarah-Maude Beauchesne, Writer and Host Valerie Chevalier and Artist Elisabetta Fantone. Swipe through the pictures to get inspired.

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