Our lab & love diamonds and stones are grown in the most state of the art laboratories in the world. They’re cut, polished, graded and set on recycled gold jewelry and always designed & handmade in Montreal. That’s where our story ends and yours begins. From one generation to the next.
MAKE IT CUSTOM
"That’s so you" is our design brief. Customize your next super special ring or other handmade piece from our Montreal collections of totally sustainable lab & love grown diamonds and stones and solid recycled gold jewelry. That really IS so you.#makeitcustomcampaign
THE GIFT SHOP
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Ethical, sustainable & conflict-free
"OUR VALUES, REFLECTING A DEEP CARE FOR THE ENVIRONMENT AND THE HUMANS THAT INHABIT IT, IS JUST PART OF WHO WE ARE. WE HANDICRAFT OUR PIECES WITH ETHICAL, HIGH-END DIAMONDS THAT WE KNOW THE ORIGIN OF. THEY’RE THE DIAMONDS OF THE FUTURE! AND YOUR FOREVER"
"INSTEAD OF MINE-DIGGING JACKHAMMERS, WE EMPLOY LAB-GROWING DIAMOND PROFESSIONALS"
"IT’S WITH AN INCREDIBLY AVANT-GARDE VISION THAT VIRGINIE PUT ALL OF HER HEART AND AMBITION INTO CREATING PROUD DIAMOND. HER MISSION? TO RE-IMAGINE A WORLD WHERE THE VALUE OF A DIAMOND DOESN’T DEPEND ON A MINE - BUT RATHER - ON THE VALUES IT REPRESENTS."
"A PERFECT NECKLACE FOR A GIFT THAT’LL IMPRESS ANYONE!"