THE ESSENTIALS.

UNCONDITIONALLY UN-MINED.

We are on a bold mission to jewel differently. Ethically. Sustainably. And chic-ly. Our lab & love diamonds are grown in the most state of the art laboratories in the world. They’re cut, polished, graded and set on recycled gold jewelry and always designed & handmade in Montreal. That’s where our story ends and yours begins. From one generation to the next.
SEE WHAT ALL THE LOVE IS ABOUT

MAKE IT CUSTOM

"That’s so you" is our design brief. Customize your next super special ring or other handmade piece from our Montreal collections of totally sustainable lab & love grown diamond, ethical gems and solid recycled gold jewelry. That really IS so you.

#makeitcustomcampaign
SEE A 3D VIDEO OF YOUR DREAM PIECE

EMERALD LOOKS KIND ON YOU.

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FRESHLY RELEASED

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  • FREE SHIPPING + 30 days returns

  • 5 years warranty

  • 100% pure Lab grown precious stones

  • Shop now pay later

  • Ethical, sustainable & zero-conflict

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"OUR VALUES, REFLECTING A DEEP CARE FOR THE ENVIRONMENT AND THE HUMANS THAT INHABIT IT, IS JUST PART OF WHO WE ARE. WE HANDICRAFT OUR PIECES WITH ETHICAL, HIGH-END DIAMONDS THAT WE KNOW THE ORIGIN OF. THEY’RE THE DIAMONDS OF THE FUTURE! AND YOUR FOREVER"

"INSTEAD OF MINE-DIGGING JACKHAMMERS, WE EMPLOY LAB-GROWING DIAMOND PROFESSIONALS"

"IT’S WITH AN INCREDIBLY AVANT-GARDE VISION THAT VIRGINIE PUT ALL OF HER HEART AND AMBITION INTO CREATING PROUD DIAMOND. HER MISSION? TO RE-IMAGINE A WORLD WHERE THE VALUE OF A DIAMOND DOESN’T DEPEND ON A MINE - BUT RATHER - ON THE VALUES IT REPRESENTS."

"A PERFECT NECKLACE FOR A GIFT THAT’LL IMPRESS ANYONE!"

PROUD DIAMOND X YOU