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our sustainability efforts
Our diamonds and stones are 100% real, 100% pure carbon and 100% lab & love grown. Zero-conflict, zero-mining. All accessibly stunning.Grown in the most high-tech laboratories in the world, Proud Diamond stones are cut, polished, graded and set on recycled gold jewelry and always handmade in Montreal.Mined diamonds (Aka: blood diamonds) are the diamonds of the past. We’re much more interested in a kinder and more sustainable practice and future.
At Proud Diamond, sustainability is at the heart of our craft. Each piece of our jewelry is a testament to both artistry and responsibility, meticulously handcrafted in the heart of Montreal, Canada. By consciously choosing to eschew machines, we rely on skilled artisans who pour their passion and expertise into every design. This not only embodies our core values of transparency, joy, and a stress-free experience but also speaks to our unwavering commitment to eco-conscious craftsmanship. Beyond just creating beautiful jewelry, we're passionate about crafting legacies that are kind to our planet, ensuring that every piece is designed to be cherished today and for generations to come, with minimal environmental impact.
Commitment to our planet shines brightly in every piece we craft. At the heart of our creations is recycled gold, a testament to both luxury and sustainability. Our lab-nurtured diamonds, grown with love and precision, are meticulously set upon this reclaimed gold, resulting in pieces that are not only of superb quality but also eco-friendly. This dedication to using recycled materials is central to our ethos at Proud Diamond, where style meets conscientious craftsmanship in every design.
Making a big impact with your piece with little impact on the planet, is what our storage is all about. Stash your special things safely and neatly in a high-end but sustainable paper box or a use-forever case.
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Karat measures gold purity, 1 karat = 1/24 gold purity. With 24 karats being pure but soft, less ideal for jewelry. Gold is alloyed for durability, like 18 karat (75% gold) for intricate pieces, and 14 karat (58.3% gold) for a balance of strength and affordability. This applies to yellow gold, white gold, and rose gold. For your information, our 18-karat yellow gold has a richer hue compared to 14-karat yellow gold. The tone of our yellow gold is soft and subtle, avoiding an overly yellow appearance. As for 18-karat rose gold, the color is also deeper than that of 14-karat rose gold.
To determine the size of the bracelet you need, use a string, a pencil, and a ruler. Wrap the string around your wrist so that it goes all the way around, then use the pencil to mark where the two ends of the string meet. Then, take the string and measure its length using your ruler, in inches. Here is a size chart.
Carat is a measurement of weight for diamonds and other precious stones. To give you an idea of the size of a carat, it is also possible to measure it in millimeters, as shown in the table below. Larger diamonds are much more difficult to create in a laboratory and, therefore, are more expensive.
To give you an idea, here are the measurements in millimeters for different diamond shapes :